{"id":3217,"date":"2015-07-22T07:49:48","date_gmt":"2015-07-22T07:49:48","guid":{"rendered":"http:\/\/www.enago.tw\/blog\/?p=3217"},"modified":"2020-07-29T10:57:31","modified_gmt":"2020-07-29T10:57:31","slug":"what-is-transformative-consumer-research","status":"publish","type":"post","link":"https:\/\/www.ulatus.tw\/academy\/what-is-transformative-consumer-research\/","title":{"rendered":"\u8f49\u578b\u6d88\u8cbb\u8005\u7814\u7a76\u662f\u4ec0\u9ebc\uff1f"},"content":{"rendered":"<p>\u6d88\u8cbb\u8005\u7684\u884c\u70ba\u5b78\u662f\u5e02\u5834\u9818\u57df\u7684\u5b78\u8853\u7814\u7a76\u4eba\u54e1\u6578\u5341\u5e74\u4f86\u7684\u7814\u7a76\u4e3b\u984c\uff0c\u80fd\u7528\u4f86\u5f71\u97ff\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u65b9\u6848\u8207\u5177\u91dd\u5c0d\u6027\u7684\u5ee3\u544a\u5ba3\u50b3\u5f80\u5f80\u90fd\u80fd\u5438\u5f15\u5230\u4e0d\u5c11\u7684\u7814\u7a76\u7d93\u8cbb\uff0c\u4f46\u4e5f\u56e0\u6b64\u62db\u81f4\u4e86\u4e0d\u5c11\u6279\u8a55\uff0c\u8a8d\u70ba\u50cf\u662f\u8ca7\u56f0\u3001\u6bd2\u54c1\u4e0a\u766e\u3001\u53ef\u6301\u7e8c\u767c\u5c55\u9019\u985e\u7684\u793e\u6703\u554f\u984c\u5c31\u4e00\u76f4\u5438\u5f15\u4e0d\u5230\u5982\u6b64\u7684\u6177\u6168\u7d93\u8cbb\uff0c\u90a3\u9ebc\u9019\u4e9b\u7d93\u8cbb\u662f\u5426\u7528\u5728\u6700\u9700\u8981\u7684\u5730\u65b9\u4e86\uff1f2006\u5e74\u7c73\u514b\u63d0\u51fa\u4e86<strong>\u8f49\u578b\u6d88\u8cbb\u8005\u7814\u7a76<\/strong>\u4e00\u8a5e\uff08Transformative Consumer Research\uff0c\u7c21\u7a31<strong>TCR<\/strong>\uff09\uff0c\u7531\u6d88\u8cbb\u8005\u7814\u7a76\u70ba\u51fa\u767c\uff0c\u5c08\u6ce8\u767c\u5c55\u51fa\u6d88\u8cbb\u8005\u554f\u984c\u7684\u89e3\u6c7a\u65b9\u6848\uff0c\u4fc3\u9032\u6d88\u8cbb\u8005\u7684\u751f\u6d3b\u80fd\u6709\u6b63\u9762\u7684\u6539\u8b8a\uff0c\u800c\u4e0d\u50c5\u50c5\u5c0b\u6c42\u65b9\u6cd5\u4ee5\u5f71\u97ff\u884c\u70ba\u3002<\/p>\n<p><strong>\u00a0 \u00a0 \u00a01.\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>\u6d88\u8cbb\u554f\u984c<\/strong><\/p>\n<ul>\n<li>TCR \u73fe\u5728\u6210\u70ba\u4e86\u4e00\u500b\u7814\u7a76\u6d88\u8cbb\u76f8\u95dc\u7684\u793e\u6703\u554f\u984c\u7684\u7279\u6b8a\u7814\u7a76\u65b9\u6cd5\u3002<\/li>\n<li>TCR \u63d0\u4f9b\u4e86\u7528\u61c9\u7528\u7814\u7a76\u4f86\u63d0\u4f9b\u5be6\u969b\u6210\u6548\u7684\u6a5f\u6703\u3002<\/li>\n<\/ul>\n<p><strong>\u00a0 \u00a0 \u00a02.\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>\u8de8\u5b78\u79d1\u7684\u65b9\u5f0f<\/strong><\/p>\n<ul>\n<li>\u5728TCR\u51fa\u73fe\u4ee5\u524d\uff0c\u6d88\u8cbb\u8005\u884c\u70ba\u7814\u7a76\u50c5\u9650\u65bc\u7531\u55ae\u4e00\u7814\u7a76\u4eba\u54e1\uff08\u4f8b\uff1a\u5e02\u5834\u7814\u7a76\u4eba\u54e1\u3001\u4eba\u985e\u5b78\u5bb6\u3001\u91ab\u5b78\u7814\u7a76\u4eba\u54e1\u3001\u516c\u5171\u885b\u751f\u5c08\u5bb6\u7b49\uff09\u9032\u884c\u8abf\u67e5\u7814\u7a76\u6216\u7126\u9ede\u5718\u9ad4\u7814\u7a76\uff0c\u7136\u5f8c\u518d\u5c07\u7814\u7a76\u6210\u679c\u900f\u904e\u5b78\u8853\u671f\u520a\u767c\u8868\u8207\u5206\u4eab\u3002<\/li>\n<li>\u4f46TCR\u7684\u524d\u63d0\u4fbf\u662f\u9019\u4e9b\u793e\u6703\u554f\u984c\u7684\u672c\u8cea\u662f\u8907\u96dc\u7684\uff0c\u56e0\u6b64\u4e0d\u6703\u53ea\u6709\u55ae\u4e00\u7684\u89e3\u6c7a\u65b9\u6848\u3002<\/li>\n<li>\u56e0\u6b64\u91dd\u5c0d\u6d88\u8cbb\u76f8\u95dc\u7684\u554f\u984c\uff0c\u8de8\u5b78\u79d1\u7684\u79d1\u5b78\u7814\u7a76\u5718\u968a\u4ee5\u5c0b\u6c42\u591a\u65b9\u9762\u7684\u89e3\u6c7a\u65b9\u6848\u662f\u5fc5\u9808\u7684\u3002<\/li>\n<\/ul>\n<p><strong>\u00a0 \u00a0 \u00a03.\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>\u5be6\u8e10\u8afe\u8a00<\/strong><\/p>\n<p>\u627f\u8afe\u8981\u63d0\u4f9b\u89e3\u6c7a\u65b9\u6848\u7576\u7136\u662f\u975e\u5e38\u503c\u5f97\u5c0a\u5d07\u7684\uff0c\u4f46\u6211\u5011\u4e5f\u4e0d\u80fd\u8f15\u6613\u5ffd\u8996TCR\u5728\u5be6\u8e10\u4e0a\u7684\u6311\u6230\u548c\u56f0\u96e3\u4e4b\u8655\u3002\u5176\u8de8\u5b78\u79d1\u7684\u672c\u8cea\u8b93\u7814\u7a76\u7d93\u8cbb\u7684\u7533\u8acb\u96e3\u4e0a\u52a0\u96e3\uff0c\u56e0\u70ba\u591a\u534a\u7d93\u8cbb\u5be9\u67e5\u4eba\u54e1\u90fd\u662f\u96b8\u5c6c\u65bc\u55ae\u4e00\u5b78\u79d1\u4e4b\u4e0b\uff0c\u4e0d\u5c11\u7684\u7d93\u8cbb\u9805\u76ee\u4e5f\u4e0d\u8f15\u6613\u5141\u8a31\u8de8\u5b78\u79d1\u5408\u4f5c\uff0c\u56e0\u6b64\u4e0d\u50c5\u50c5\u662f\u7814\u7a76\u65b9\u6cd5\u548c\u7814\u7a76\u8a2d\u8a08\u5728\u4f7f\u7528TCR\u65b9\u5f0f\u6642\u9700\u8981\u91cd\u65b0\u8a2d\u8a08\uff0c\u9805\u76ee\u7684\u7ba1\u7406\u548c\u7814\u7a76\u7d93\u8cbb\u8cc7\u52a9\u65b9\u7684\u914d\u5408\u4e5f\u9700\u8981\u4e00\u500b\u65b0\u7684\u5408\u4f5c\u6a21\u5f0f\u624d\u80fd\u4f7f\u9019\u9ad8\u5c1a\u7684\u76ee\u6a19\u66f4\u63a5\u8fd1\u73fe\u5be6\uff01<\/p>\n<p>\u5f15\u7528\u6587\u737b\uff1a<\/p>\n<p>(Citation: <em>Mick, D.G. (2006). ACR presidential address: Meaning and mattering through transformative consumer research. Advances in Consumer Research, 33, 2\u20135.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6d88\u8cbb\u8005\u7684\u884c\u70ba\u5b78\u662f\u5e02\u5834\u9818\u57df\u7684\u5b78\u8853\u7814\u7a76\u4eba\u54e1\u6578\u5341\u5e74\u4f86\u7684\u7814\u7a76\u4e3b\u984c\uff0c\u80fd\u7528\u4f86\u5f71\u97ff\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u65b9\u6848\u8207\u5177\u91dd\u5c0d\u6027\u7684\u5ee3\u544a\u5ba3\u50b3\u5f80\u5f80\u90fd\u80fd\u5438\u5f15\u5230\u4e0d\u5c11\u7684\u7814\u7a76\u7d93\u8cbb\uff0c\u4f46\u4e5f\u56e0\u6b64\u62db\u81f4\u4e86\u4e0d\u5c11\u6279\u8a55\uff0c\u8a8d\u70ba\u50cf\u662f\u8ca7\u56f0\u3001\u6bd2\u54c1\u4e0a\u766e\u3001\u53ef\u6301\u7e8c\u767c\u5c55\u9019\u985e\u7684\u793e\u6703\u554f\u984c\u5c31\u4e00\u76f4\u5438\u5f15\u4e0d\u5230\u5982\u6b64\u7684\u6177\u6168\u7d93\u8cbb\uff0c\u90a3\u9ebc\u9019\u4e9b\u7d93\u8cbb\u662f\u5426\u7528\u5728\u6700\u9700\u8981\u7684\u5730\u65b9\u4e86\uff1f2006\u5e74\u7c73\u514b\u63d0\u51fa\u4e86\u8f49\u578b\u6d88\u8cbb\u8005\u7814\u7a76\u4e00\u8a5e\uff08Transformative Consumer Research\uff0c\u7c21\u7a31TCR\uff09\uff0c\u7531\u6d88\u8cbb\u8005\u7814\u7a76\u70ba\u51fa\u767c\uff0c\u5c08\u6ce8\u767c\u5c55\u51fa\u6d88\u8cbb\u8005\u554f\u984c\u7684\u89e3\u6c7a\u65b9\u6848\uff0c\u4fc3\u9032\u6d88\u8cbb\u8005\u7684\u751f\u6d3b\u80fd\u6709\u6b63\u9762\u7684\u6539\u8b8a\uff0c\u800c\u4e0d\u50c5\u50c5\u5c0b\u6c42\u65b9\u6cd5\u4ee5\u5f71\u97ff\u884c\u70ba\u3002 \u00a0 \u00a0 \u00a01.\u00a0\u00a0\u00a0\u00a0 \u6d88\u8cbb\u554f\u984c TCR \u73fe\u5728\u6210\u70ba\u4e86\u4e00\u500b\u7814\u7a76\u6d88\u8cbb\u76f8\u95dc\u7684\u793e\u6703\u554f\u984c\u7684\u7279\u6b8a\u7814\u7a76\u65b9\u6cd5\u3002 TCR \u63d0\u4f9b\u4e86\u7528\u61c9\u7528\u7814\u7a76\u4f86\u63d0\u4f9b\u5be6\u969b\u6210\u6548\u7684\u6a5f\u6703\u3002 \u00a0 \u00a0 \u00a02.\u00a0\u00a0\u00a0\u00a0 \u8de8\u5b78\u79d1\u7684\u65b9\u5f0f \u5728TCR\u51fa\u73fe\u4ee5\u524d\uff0c\u6d88\u8cbb\u8005\u884c\u70ba\u7814\u7a76\u50c5\u9650\u65bc\u7531\u55ae\u4e00\u7814\u7a76\u4eba\u54e1\uff08\u4f8b\uff1a\u5e02\u5834\u7814\u7a76\u4eba\u54e1\u3001\u4eba\u985e\u5b78\u5bb6\u3001\u91ab\u5b78\u7814\u7a76\u4eba\u54e1\u3001\u516c\u5171\u885b\u751f\u5c08\u5bb6\u7b49\uff09\u9032\u884c\u8abf\u67e5\u7814\u7a76\u6216\u7126\u9ede\u5718\u9ad4\u7814\u7a76\uff0c\u7136\u5f8c\u518d\u5c07\u7814\u7a76\u6210\u679c\u900f\u904e\u5b78\u8853\u671f\u520a\u767c\u8868\u8207\u5206\u4eab\u3002 \u4f46TCR\u7684\u524d\u63d0\u4fbf\u662f\u9019\u4e9b\u793e\u6703\u554f\u984c\u7684\u672c\u8cea\u662f\u8907\u96dc\u7684\uff0c\u56e0\u6b64\u4e0d\u6703\u53ea\u6709\u55ae\u4e00\u7684\u89e3\u6c7a\u65b9\u6848\u3002 \u56e0\u6b64\u91dd\u5c0d\u6d88\u8cbb\u76f8\u95dc\u7684\u554f\u984c\uff0c\u8de8\u5b78\u79d1\u7684\u79d1\u5b78\u7814\u7a76\u5718\u968a\u4ee5\u5c0b\u6c42\u591a\u65b9\u9762\u7684\u89e3\u6c7a\u65b9\u6848\u662f\u5fc5\u9808\u7684\u3002 \u00a0 \u00a0 \u00a03.\u00a0\u00a0\u00a0\u00a0 \u5be6\u8e10\u8afe\u8a00 \u627f\u8afe\u8981\u63d0\u4f9b\u89e3\u6c7a\u65b9\u6848\u7576\u7136\u662f\u975e\u5e38\u503c\u5f97\u5c0a\u5d07\u7684\uff0c\u4f46\u6211\u5011\u4e5f\u4e0d\u80fd\u8f15\u6613\u5ffd\u8996TCR\u5728\u5be6\u8e10\u4e0a\u7684\u6311\u6230\u548c\u56f0\u96e3\u4e4b\u8655\u3002\u5176\u8de8\u5b78\u79d1\u7684\u672c\u8cea\u8b93\u7814\u7a76\u7d93\u8cbb\u7684\u7533\u8acb\u96e3\u4e0a\u52a0\u96e3\uff0c\u56e0\u70ba\u591a\u534a\u7d93\u8cbb\u5be9\u67e5\u4eba\u54e1\u90fd\u662f\u96b8\u5c6c\u65bc\u55ae\u4e00\u5b78\u79d1\u4e4b\u4e0b\uff0c\u4e0d\u5c11\u7684\u7d93\u8cbb\u9805\u76ee\u4e5f\u4e0d\u8f15\u6613\u5141\u8a31\u8de8\u5b78\u79d1\u5408\u4f5c\uff0c\u56e0\u6b64\u4e0d\u50c5\u50c5\u662f\u7814\u7a76\u65b9\u6cd5\u548c\u7814\u7a76\u8a2d\u8a08\u5728\u4f7f\u7528TCR\u65b9\u5f0f\u6642\u9700\u8981\u91cd\u65b0\u8a2d\u8a08\uff0c\u9805\u76ee\u7684\u7ba1\u7406\u548c\u7814\u7a76\u7d93\u8cbb\u8cc7\u52a9\u65b9\u7684\u914d\u5408\u4e5f\u9700\u8981\u4e00\u500b\u65b0\u7684\u5408\u4f5c\u6a21\u5f0f\u624d\u80fd\u4f7f\u9019\u9ad8\u5c1a\u7684\u76ee\u6a19\u66f4\u63a5\u8fd1\u73fe\u5be6\uff01 \u5f15\u7528\u6587\u737b\uff1a (Citation: Mick, D.G. (2006). ACR presidential address: Meaning and mattering through transformative consumer research. Advances in Consumer Research, 33, 2\u20135.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"\u6d88\u8cbb\u8005\u7684\u884c\u70ba\u5b78\u662f\u5e02\u5834\u9818\u57df\u7684\u5b78\u8853\u7814\u7a76\u4eba\u54e1\u6578\u5341\u5e74\u4f86\u7684\u7814\u7a76\u4e3b\u984c\uff0c\u80fd\u7528\u4f86\u5f71\u97ff\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u65b9\u6848\u8207\u5177\u91dd\u5c0d\u6027\u7684\u5ee3\u544a\u5ba3\u50b3\u5f80\u5f80\u90fd\u80fd\u5438\u5f15\u5230\u4e0d\u5c11\u7684\u7814\u7a76\u7d93\u8cbb\uff0c\u4f46\u4e5f\u56e0\u6b64\u62db\u81f4\u4e86\u4e0d\u5c11\u6279\u8a55\uff0c\u8a8d\u70ba\u50cf\u662f\u8ca7\u56f0\u3001\u6bd2\u54c1\u4e0a\u766e\u3001\u53ef\u6301\u7e8c\u767c\u5c55\u9019\u985e\u7684\u793e\u6703\u554f\u984c\u5c31\u4e00\u76f4\u5438\u5f15\u4e0d\u5230\u5982\u6b64\u7684\u6177\u6168\u7d93\u8cbb\uff0c\u90a3\u9ebc\u9019\u4e9b\u7d93\u8cbb\u662f\u5426\u7528\u5728\u6700\u9700\u8981\u7684\u5730\u65b9\u4e86\uff1f2006\u5e74\u7c73\u514b\u63d0\u51fa\u4e86\u8f49\u578b\u6d88\u8cbb\u8005\u7814\u7a76\u4e00\u8a5e\uff08Transformative 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