\u5148\u4e0d\u8981\u95e1\u8ff0\u4f60\u7684\u7814\u7a76<\/a>\u4e3b\u65e8\uff0c\u5148\u60f3\u60f3\u770b\u81ea\u5df1\u70ba\u4ec0\u9ebc\u8981\u505a\u9019\u500b\u7814\u7a76\uff0c\u81ea\u5df1\u70ba\u4f55\u8981\u82b13\u5e74\u751a\u81f3\u66f4\u9577\u7684\u6642\u9593\u4f86\u63a2\u7d22\u9019\u500b\u8ab2\u984c\uff0c\u539f\u56e0\u60f3\u5fc5\u4e5f\u6703\u5f15\u8d77\u5225\u4eba\u7684\u8208\u8da3\u3002<\/p>\n\uff12. \u8aaa\u4f60\u7814\u7a76\u7684\u6545\u4e8b<\/h2>\n
\u81ea\u53e4\u4ee5\u4f86\u4eba\u5011\u5c31\u611b\u807d\u6545\u4e8b\uff0c\u5927\u6982\u8ddf\u5f9e\u6578\u5343\u5e74\u4ee5\u524d\u6211\u5011\u5c31\u5750\u5728\u71df\u706b\u65c1\u908a\u807d\u6545\u4e8b\uff0c\u800c\u4e0d\u662f\u50cf\u73fe\u5728\u4e00\u6a23\u5750\u5728\u96fb\u8996\u6a5f\u524d\u6709\u95dc\u3002\u597d\u7684\u6545\u4e8b\u53ef\u4ee5\u8b93\u6700\u67af\u71e5\u7121\u5473\u7684\u4e3b\u984c\u4e5f\u751f\u8272\u4e0d\u5c11\u3002\u4e00\u4f4d\u7814\u7a76\u91cf\u5b50\u529b\u5b78\u53ca\u5bc6\u78bc\u5b78\u7684\u5b78\u751f\u4ee5\u300c\u4fe1\u7528\u5361\u88ab\u5077\u300d\u70ba\u958b\u7aef\uff0c\u807d\u773e\u90fd\u5c4f\u6c23\u51dd\u795e\u5730\u958b\u59cb\u8046\u807d\u3002\u9019\u5c31\u63a5\u5230\u6211\u5011\u4e0b\u9762\u8981\u8b1b\u7684\u4e00\u9ede\u3002<\/p>\n
\uff13. \u8b93\u807d\u8005\u95dc\u5fc3<\/h2>\n
\u82e5\u80fd\u8b93\u89c0\u773e\u6295\u5165\u5c31\u6210\u529f\u4e00\u534a\u4e86\u3002\u4ee5\u4e0b\u6709\u5169\u7a2e\u65b9\u6cd5\u63d0\u4f9b\u53c3\u8003\uff1aa) \u628a\u81ea\u5df1\u7684\u5b78\u8853\u8ad6\u6587\u984c\u76ee\u8ddf\u73fe\u5728\u5927\u5bb6\u6b63\u5728\u95dc\u6ce8\u7684\u8a71\u984c\u9023\u7d50\u8d77\u4f86\uff08\u6bd4\u65b9\u5168\u7403\u6c23\u5019\u8b8a\u9077\u3001\u72af\u7f6a\u3001\u5065\u4fdd\u3001\u6559\u80b2\u7b49\u7b49\u8a71\u984c\uff09\uff1bb) \u8207\u548c\u807d\u773e\u5207\u8eab\u76f8\u95dc\u7684\u5229\u76ca\u7d50\u5408\uff0c\u5305\u62ec\u75bc\u75db\u7ba1\u7406\u3001\u8ca1\u5bcc\u7d2f\u7a4d\u3001\u8eab\u4efd\u8a8d\u540c\u7b49\u554f\u984c\u3002\u4f60\u53ef\u4ee5\u8f15\u6613\u5730\u5728\u4f60\u7684\u96fb\u68af\u7c21\u5831\u4e2d\u5f37\u8abf\u4f60\u7814\u7a76\u548c\u9019\u4e9b\u8207\u807d\u773e\u5207\u8eab\u76f8\u95dc\u7684\u5229\u76ca\u3002<\/p>\n
\uff14. \u628a\u62bd\u8c61\u7684\u4e8b\u60c5\u5177\u9ad4\u5316<\/h2>\n
\u8b1b\u8ff0\u7d71\u8a08\u6216\u6578\u5b57\u53ef\u80fd\u76f8\u7576\u56f0\u96e3\uff0c\u628a\u6578\u5b57\u8ddf\u73fe\u5be6\u751f\u6d3b\u505a\u6bd4\u8f03\u5c31\u53ef\u4ee5\u8b93\u5b83\u5011\u8b8a\u5f97\u6d3b\u9748\u6d3b\u73fe\u3002\u6bd4\u65b9\u8aaa\u300c\u4eba\u985e\u7684\u5927\u8178\u7d047.5\u52308.5\u516c\u5c3a\u9019\u9ebc\u9577\u300d\uff0c\u6216\u300c\u628a\u5927\u8178\u5ef6\u4f38\u51fa\u53bb\uff0c\u6703\u6bd4\u5169\u5c64\u6a13\u7684\u623f\u5b50\u8981\u4f86\u5f97\u9ad8\u300d\uff0c\u4f60\u60f3\u54ea\u4e00\u7a2e\u8aaa\u6cd5\u6bd4\u8f03\u5bb9\u6613\u5f15\u4eba\u6ce8\u610f\u3002<\/p>\n
\uff15. \u904b\u7528\u610f\u60f3\u4e0d\u5230\u7684\u8981\u7d20<\/h2>\n
\u6210\u5e74\u4eba\u7576\u7136\u4e0d\u80fd\u5927\u5435\u5927\u53eb\u4f86\u5f15\u8d77\u5225\u4eba\u7684\u6ce8\u610f\uff0c\u5225\u4eba\u7684\u6ce8\u610f\u52a0\u8981\u7528\u5f15\u8a98\u4f86\u7684\u3002\u5176\u4e2d\u4e00\u7a2e\u65b9\u6cd5\u662f\u8b93\u4eba\u5927\u5403\u4e00\u9a5a\u3002Heath\u5144\u5f1f\u628a\u4eba\u985e\u5f62\u5bb9\u6210\u300c\u731c\u60f3\u7684\u6a5f\u5668\u300d\uff08guessing machines\uff09\uff0c\u8b93\u4eba\u5f15\u8d77\u6ce8\u610f\u6700\u7c21\u55ae\u7684\u65b9\u5f0f\u5c31\u662f\u8b93\u4eba\u5687\u4e00\u8df3\u3002\u6211\u8b80\u535a\u58eb\u6642\u7814\u7a76\u80a2\u9ad4\u8a9e\u8a00\uff0c\u6700\u4ee4\u6211\u9a5a\u8a1d\u7684\u662f\u8996\u969c\u4eba\u58eb\u5c45\u7136\u4e5f\u6bd4\u624b\u52e2\uff0c\u5305\u62ec\u5169\u4f4d\u8996\u969c\u8005\u901a\u96fb\u8a71\u7684\u6642\u5019\u3002\u9019\u7576\u7136\u5f88\u5438\u5f15\u4eba\u6ce8\u610f\u3002\u6211\u5e38\u5e38\u5728\u5de5\u4f5c\u574a\u4e2d\u554f\u5b78\u751f\u6211\u53ef\u80fd\u4e0d\u77e5\u9053\u7684\u4e8b\u60c5\uff0c\u5f97\u5230\u8a31\u591a\u5947\u5999\u7684\u7b54\u6848\uff0c\u50cf\u662f\uff1a\u628a\u9280\u5403\u4e0b\u53bb\u76ae\u819a\u6703\u8b8a\u85cd\u3001\u6027\u5de5\u4f5c\u8005\u4e2d\u7537\u6027\u591a\u65bc\u5973\u6027\u7b49\u7b49\u3002\u76f8\u4fe1\u4f60\u7684\u7814\u7a76\u4e2d\uff0c\u4e5f\u6709\u8a31\u591a\u9019\u985e\u7a2e\u53e4\u602a\u767c\u73fe\uff0c\u62ff\u51fa\u4f86\u7528\u5728\u96fb\u68af\u7c21\u5831\u4e2d\u5427\u3002<\/p>\n
\u5e0c\u671b\u672c\u6587\u5e6b\u4f60\u89e3\u6c7a\u793e\u4ea4\u5834\u5408\u4e00\u500b\u5f88\u8b93\u4eba\u60f1\u6012\u7684\u554f\u984c\u300c\u4f60\u9084\u5728\u505a\u90a3\u500b\u535a\u58eb\u7814\u7a76\u5594\uff1f \u300d\u4f60\u53ef\u4ee5\u4e0d\u7528\u5c31\u7b54\u4e00\u500b\u300c\u662f\u300d\u5c31\u8d95\u5feb\u5fd9\u8457\u633e\u83dc\uff0c\u800c\u53ef\u4ee5\u5de7\u5999\u5730\u56de\u7b54\u4f60\u7684\u7814\u7a76\u5012\u5e95\u662f\u5728\u505a\u4ec0\u9ebc\u3002\u4e0b\u6b21\u5bb6\u65cf\u805a\u6703\u6642\u5e0c\u671b\u53ef\u4ee5\u6d3e\u4e0a\u7528\u5834\u3002<\/p>\n
\u539f\u6587\u95b1\u8b80 \uff1ahttps:\/\/thesiswhisperer.com\/2010\/07\/01\/how-to-sell-your-thesis-in-3-minutes-or-less\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u4f86\u81ea\u6fb3\u5927\u5229\u4e9e\u570b\u7acb\u5927\u5b78\u7684\u526f\u6559\u6388Inger Mewburn\u5c08\u9580\u8f14\u5c0e\u5b78\u751f\u514b\u670d\u5b8c\u6210\u535a\u58eb\u8ad6\u6587\u7b49\u7b49\u53d6\u5f97\u535a\u58eb\u5b78\u4f4d\u904e\u7a0b\u4e2d\u7684\u5404\u9805\u6311\u6230\u3002\u5979\u5275\u5efa\u4e86\u4e00\u9805\u540d\u70ba\u300c\u8ad6\u6587\u79c1\u8a9e\uff08THE THESIS WHISPERER\uff09\u300d\u7684\u535a\u5ba2\u5c08\u6b04\uff0c\u5c08\u6ce8\u5b78\u8853\u8ad6\u6587\u5beb\u4f5c\u3001\u5b78\u8853\u5be6\u8e10\u6307\u5c0e\u7b49\u9818\u57df\uff0c\u70ba\u78a9\u535a\u751f\u5728\u8ad6\u6587\u5beb\u4f5c\u65b9\u9762\u63d0\u4f9b\u5be6\u7528\u6709\u6548\u7684\u5e6b\u52a9\uff0c\u672c\u535a\u5ba2\u5df2\u6709\u5341\u5e74\u6b77\u53f2\uff0c\u5728\u8a31\u591a\u570b\u5bb6\u7684\u79d1\u7814\u754c\u90fd\u6709\u5f88\u591a\u8b80\u8005\uff0c\u7279\u5225\u53d7\u6b63\u5728\u653b\u8b80\u5b78\u4f4d\u7684\u535a\u58eb\u5b78\u751f\u548c\u78a9\u58eb\u5b78\u751f\u6b61\u8fce\u3002\u512a\u8b6f\u5802\u53d6\u5f97\u6388\u6b0a\uff0c\u7368\u5bb6\u5728\u53f0\u7063\u63a8\u51fa\u672c\u5c08\u6b04\uff0c\u5206\u4eabInger\u8001\u5e2b15\u5e74\u4f86\u8f14\u5c0e\u535a\u58eb\u751f\u7684\u7d93\u9a57\u3002 \u5982\u4f55\u57283\u5206\u9418\u4ee5\u5167\u7684\u77ed\u6642\u9593\u5411\u4eba\u4ecb\u7d39\u4f60\u7684\u7814\u7a76\u4e3b\u984c\u6216\u535a\u58eb\u8ad6\u6587\u984c\u76ee\uff1f\u6709\u500b\u53eb\u300c\u96fb\u68af\u7c21\u5831\uff08elevator pitch\uff09\u300d\u7684\u6280\u5de7\uff0c\u5c31\u662f\u6fc3\u7e2e\u4f60\u7684\u5b78\u8853\u7814\u7a76\u4e3b\u984c\u3001\u52d5\u6a5f\u751a\u81f3\u7814\u7a76\u7d50\u679c\uff0c\u5728\u5f88\u77ed\u7684\u6642\u9593\u5167\u5411\u5176\u4ed6\u7814\u7a76\u8005\uff08\u6700\u597d\u662f\u7528\u5728\u8cc7\u6df1\u5b78\u8005\u8eab\u4e0a\uff09\u8aaa\u660e\uff0c\u50cf\u662f\u7b49\u96fb\u68af\u3001\u5728\u7814\u8a0e\u6703\u4e0a\u6392\u968a\u62ff\u8336\u9ede\u7684\u6642\u5019\u90fd\u662f\u597d\u6a5f\u6703\u3002 \u96fb\u68af\u7c21\u5831\u4e0d\u662f\u8981\u4f60\u628a\u6574\u500b\u5b78\u8853\u7814\u7a76\u585e\u5230\u77ed\u77ed\u76843\u5206\u9418\uff0c\u800c\u662f\u8b1b\u5230\u5f15\u8d77\u4eba\u8208\u8da3\u3002\u5728\u7814\u8a0e\u6703\u4e0a\u78b0\u5230\u7684\u91cd\u91cf\u7d1a\u6559\u6388\u90fd\u662f\u5927\u5fd9\u4eba\uff0c\u53c8\u4e0d\u662f\u4f60\u7684\u6307\u5c0e\u6559\u6388\uff0c\u6c92\u6709\u5de5\u592b\u807d\u4f60\u6162\u6162\u89e3\u91cb\u81ea\u5df1\u7684\u7814\u7a76\u60f3\u6cd5\u3002 \u96fb\u68af\u7c21\u5831\u8981\u7528\u76f4\u63a5\u6dfa\u8fd1\u7684\u8a9e\u8a00\uff0c\u8b93\u53d7\u904e\u5927\u5b78\u6559\u80b2\u7684\u4eba\u90fd\u80fd\u7406\u89e3\u3002\u8a31\u591a\u535a\u58eb\u751f\u90fd\u4e0d\u77e5\u9053\uff0c\u5373\u4fbf\u662f\u540c\u9818\u57df\u7684\u6559\u6388\uff0c\u4e5f\u4e0d\u898b\u5f97\u50cf\u4f60\u4e00\u6a23\u77ad\u89e3\u4f60\u7814\u7a76\u554f\u984c\u7684\u5168\u76e4\u7d30\u7bc0\uff0c\u56e0\u6b64\u76f4\u63a5\u4f46\u6df1\u523b\u7684\u8868\u9054\u53ef\u4ee5\u8b93\u4eba\u5bb9\u6613\u77ad\u89e3\u3002 \u6211\u5f88\u559c\u611b\u5275\u610f\u7684\u9032\u51fa\u53e3\u6a21\u578b\uff08import- export model of creativity\uff09\uff0c\u5f9e\u884c\u92b7\u5b78\u6587\u737b\u4e2d\u627e\u5230\u5982\u4f55\u88fd\u9020\u7814\u7a76\u4eae\u9ede\u7684\u9ede\u5b50\u3002\u5728\u5546\u5b78\u5716\u66f8\u9928\u627e\u5230\u4e00\u672cHeath\u5144\u5f1f\u6240\u8457\u540d\u70ba\u300a\u904e\u8166\u4e0d\u5fd8\uff1a\u70ba\u4ec0\u9ebc\u6709\u4e9b\u9ede\u5b50\u6d3b\u4e0b\u4f86\u3001\u6709\u4e9b\u88ab\u907a\u5fd8\uff1f\u300b\uff08Made to Stick: why some ideas survive and others die…\uff09\u7684\u66f8\u3002\u672c\u66f8\u7814\u7a76\u70ba\u4f55\u90fd\u5e02\u50b3\u8aaa\uff08urban myths\uff09\u80fd\u4e45\u9060\u6d41\u50b3\uff0c\u5167\u5bb9\u76f8\u7576\u6709\u8da3\u3002 \u9019\u88e1\u6211\u5c31\u96fb\u68af\u7c21\u5831\u7684\u4e3b\u984c\uff0c\u6574\u7406\u51fa\u5e7e\u500b\u91cd\u9ede\uff1a 1 . \u56de\u5230\u7814\u7a76\u521d\u8877 3\u5206\u9418\u96fb\u68af\u7c21\u5831\u53ea\u5920\u6982\u8ff0\u4f60\u7814\u7a76\u7684\u6838\u5fc3\u4e3b\u65e8\u3002Heath\u6307\u51fa\u5728\u8cc7\u8a0a\u7206\u70b8\u4e0b\uff0c\u5b78\u8853\u754c\u7684\u6ce8\u610f\u529b\u7d93\u6fdf\uff08attention economy\uff09\u5c31\u662f\u8aaa\uff0c\u5225\u4eba\u6703\u6ce8\u610f\u5230\u4f60\u7684\u6642\u9593\u8d8a\u4f86\u8d8a\u5c11\u3002\u5148\u4e0d\u8981\u95e1\u8ff0\u4f60\u7684\u7814\u7a76\u4e3b\u65e8\uff0c\u5148\u60f3\u60f3\u770b\u81ea\u5df1\u70ba\u4ec0\u9ebc\u8981\u505a\u9019\u500b\u7814\u7a76\uff0c\u81ea\u5df1\u70ba\u4f55\u8981\u82b13\u5e74\u751a\u81f3\u66f4\u9577\u7684\u6642\u9593\u4f86\u63a2\u7d22\u9019\u500b\u8ab2\u984c\uff0c\u539f\u56e0\u60f3\u5fc5\u4e5f\u6703\u5f15\u8d77\u5225\u4eba\u7684\u8208\u8da3\u3002 \uff12. \u8aaa\u4f60\u7814\u7a76\u7684\u6545\u4e8b \u81ea\u53e4\u4ee5\u4f86\u4eba\u5011\u5c31\u611b\u807d\u6545\u4e8b\uff0c\u5927\u6982\u8ddf\u5f9e\u6578\u5343\u5e74\u4ee5\u524d\u6211\u5011\u5c31\u5750\u5728\u71df\u706b\u65c1\u908a\u807d\u6545\u4e8b\uff0c\u800c\u4e0d\u662f\u50cf\u73fe\u5728\u4e00\u6a23\u5750\u5728\u96fb\u8996\u6a5f\u524d\u6709\u95dc\u3002\u597d\u7684\u6545\u4e8b\u53ef\u4ee5\u8b93\u6700\u67af\u71e5\u7121\u5473\u7684\u4e3b\u984c\u4e5f\u751f\u8272\u4e0d\u5c11\u3002\u4e00\u4f4d\u7814\u7a76\u91cf\u5b50\u529b\u5b78\u53ca\u5bc6\u78bc\u5b78\u7684\u5b78\u751f\u4ee5\u300c\u4fe1\u7528\u5361\u88ab\u5077\u300d\u70ba\u958b\u7aef\uff0c\u807d\u773e\u90fd\u5c4f\u6c23\u51dd\u795e\u5730\u958b\u59cb\u8046\u807d\u3002\u9019\u5c31\u63a5\u5230\u6211\u5011\u4e0b\u9762\u8981\u8b1b\u7684\u4e00\u9ede\u3002 \uff13. \u8b93\u807d\u8005\u95dc\u5fc3 \u82e5\u80fd\u8b93\u89c0\u773e\u6295\u5165\u5c31\u6210\u529f\u4e00\u534a\u4e86\u3002\u4ee5\u4e0b\u6709\u5169\u7a2e\u65b9\u6cd5\u63d0\u4f9b\u53c3\u8003\uff1aa) 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