行銷－個人行銷（Marketing）

The most comprehensive description of the general context in which physicians require personal branding can be found in Lordache & Breda (2013), which includes following contexts: Technological context: access to technology, for both patients and doctors, can become a competitive advantage more important than knowledge gained earlier by the doctor. And, as technology becomes more widely available, a doctor will be differentiated from his colleagues, to attract patients. The global context: in Romania it has begun to talk about medical tourism. The reputation of Romanian doctors goes far beyond the national territory. The local context encompasses everything that happens in the political, social, economic and financial environment; even the media serves to influence the Romanian health system. Doctors should therefore take into account these changes to build a better picture among patients. Informational background: the Internet and social media allow potential patients to access information; practically every patient thinks he knows everything about his illness, about the most effective treatments, about doctors, about healthcare providers, and consequently these patients appear before the doctor with certain level of expectation.

The most comprehensive description of the general context in which physicians require personal branding can be found in LordacheIordache &and1 Breda (2013), which includes followingfour contexts: Technological context: access to technology, for both patients and doctors, can become a competitive advantage more important than previous 2knowledge gained earlier by the doctor. And, as technology becomes more widely available, a doctor will be have to be differentiated from his colleagues, to attract patients. The global context: in Romania it medical professionals3 hashave begun to talk about medical tourism. The reputation of Romanian doctors goes far beyond the national territory. The local context encompasses everything that happens in the political, social, economic and financial environment; even the media serves to influence the Romanian health system. Doctors should therefore take into account these changesconsider these areas4 to build a better pictureimage among patients. Informational backgroundcontext: the Internet and social media allow potential patients to access information; practically every patients thinks he5 knows everything about his illness, about the most effective treatments, about doctors, about healthcare providers, and consequently these patients appear before the doctor with certain level of expectation.

The most comprehensive description of the general context in which physicians requirethat requires doctors to create personal branding brands1 can be found in LordacheIordache &and 2Breda (2013), which. The description includes followingfour contexts: Technologicaltechnological, global, local, and informational. In the technological3 context:, access to technology, forby both patients and doctors, can becomebe a competitive advantage which is sometimes even 4more important than previous 5knowledge gained earlier by the doctor. And, asAs technology becomes more widely available, a doctor will be have to be differentiateddifferentiate himself from his colleagues, to attract patients. TheIn the global context:, in Romania, it medical professionals6 hashave begun to talk about started discussing 7medical tourism. The reputationreputations of Romanian doctors goestravel far beyond the national territory.; thus, this is likely to bring in patients who seek better care.8 The local context encompasses everything that happens in the political, social, economic, and financial environment; even. Even the media servesseems to influence the Romanian healthhealthcare system. Doctors should therefore take into account these changesconsider these areas9 to build a better when building their pictureimage among patients. InformationalIn the informational backgroundcontext:, the Internetdevelopment of internet and social media allowprovides potential patients tomore access to information; practically every patients thinks he10 knows everythingare informed about hissymptoms, potential illness, about 11the most effective treatments, about doctors, aboutand healthcare providers, and consequently. Consequently these patients appear beforecome to the doctor with a certain level of knowledge and expectation.